"Cross and the Canbe team helped me find my voice on camera and build a content system back when I was just starting out. I've since grown past 500K on Instagram."

Sam Demma

Keynote Speaker · 500K+ on Instagram

★★★★★

"What began as a vague idea became something incredible thanks to the team."

Presh Dineshkumar

GoPolar

★★★★★

"The whole crew is amazing, they really helped me get out of my shell and streamline my message."

Mike Cinicinelli

Shed Fitness

★★★★★

"From 925 followers to 11K, and 105K likes on TikTok. The content speaks for itself."

BMW Durham

12× follower growth on TikTok

925 → 11K followers

★★★★★

"From 2,065 to 21K+ followers. 10× growth, straight from the content."

Mercedes-Benz Durham

10× follower growth on Instagram

2,065 → 21K+ followers

The team

The people behind the lens.

Zeeydan Youssef

Co-Founder & CEO

Started in the trenches, scaling brands across major industries while leading 100+ creatives. Built the pipelines behind thousands of videos and millions of impressions.

Cross Novia

Co-Founder & CMO

Turned a camera and an idea into 800K followers and 300M views. His work proves that stories still move people - when told the right way.

@cross.novia

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Questions

Everything you're wondering.

How fast can we start? +

It starts with a free strategy call. Once we align on direction, we book your first shoot and your content starts going live shortly after, no drawn-out onboarding.

Do I have to be on camera? +

Not at all. We build content around whatever fits your business: owner-led, product-led, team, b-roll, skits or a mix. We'll help you feel natural if you do want to be on screen.

Am I locked into a contract? +

No. Every plan is month-to-month with no minimum commitment. Pause or cancel anytime, we earn your business every month.

What if I don't love an edit? +

We revise until it's right. It's your brand and your call, we're not done until it's something you're proud to post.

Which platforms do you cover? +

Everywhere your audience scrolls: Instagram, TikTok, YouTube Shorts and more. We tailor cuts, captions and posting times to each platform.

How is Canbe different from a freelancer? +

You get a full studio, not one person: strategy, studio-grade cameras, drone, editing and posting. Integrated, cross-platform, tailored to your goals, with an expert in every stage of the funnel.